With so much reporting on keyword effects on the search engine algorithms, it is easy to dismiss some of the scoring processes being applied to content on the Internet that may or may not feed into any technology-supported/enhanced search engine ranking formula.
For example, there are multiple ways of interpreting the presence of capital letters. From the culture-driven standard of representing a raised voice (in essence, yelling at someone) all the way to simple yes/no scoring formulas (X number of strings are all caps, Y number of strings are no caps, Z number of strings are title caps, etc.), it is easy for non-steganographers and/or codifiers to apply perhaps one or two variations of their interpretation to content in a manual-only sampling. And with a couple of chunks of all caps in a comments section becoming a real turn-off for a potential reader, there aren’t many other options to represent at least a degree of passion being present in the text-only commentary, all of which is a built-in part of providing fulfillment opportunity of taking the concept of freedom of speech out for a little exercise.
I have never been a student of heavy numeric means and methods to observe effects and influences of keyword counts in search engines. I have typically relied on general surface exploration within a variety of search engines using a unique string unlikely to be searched for and then examining the results using a wide variety of criteria…including the use of capital letters.
From time to time over the years, I have come across strings that have produced astonishing record collections…strings that came with symptoms of single-source broadcasters spreading father and wider than the proposed 4 million that were hit with the Lizamoon script.
So as I was in the process of reviewing a few keyword segments I used to study a few years ago for curiosity purposes, it was the appearance of a simple phrase of “Hey, Liz” that began to fit the bill. The phrase itself appeared benign enough at first, but then other elements began to present themselves that made it worth spending a few more minutes manually exploring.
Using quotation marks to keep the “Hey Liz” search (hopefully) limited to content, I compiled the following results:
1. hey liz can i ask you something here or on fb?
2. hey liz can you please give me a call
3. hey liz can you plz update my vid here’s a link
4. hey liz congratulations on your weight loss. 🙂 i am not familiar with any herbal things can help
5. hey liz copyright 1998
6. hey liz how can i get a hold of you?
7. hey liz if you could describe yourself in 3 words how would u describe yourself
8. hey liz it sure was good to see you.
9. hey liz living in memphis
10. hey liz what can i say i joined autopilot blueprint
11. hey liz! can i tell you just how much i miss you?
12. hey liz, can i borrow a cup of sugar, i’m trying to get a hummingbird to drink out of my penis
13. hey liz, can i call you liz?
14. hey liz, can i please worship you, you’re my idol.
15. hey liz, can you travel?
16. hey liz, congratulations on the weight loss! before, so i’m certain you can do it again!
17. hey liz, could i get this great photo from your guestbook
For myself, reducing these results to all lower case makes it is easier to examine the content collection for issues such as punctuation placement and the use of emoticons. One noticeable trend is the use of the word “can” after the “hey liz” string, which is an observation used by those who practice the programming art of “intuition.”
For example, an auto-suggest database can raise its “intuitive odds” if the database recognizes the word “can” before any other possible connect, but it also needs a template format to anchor the suggestion, since the word “can” is a heavy usage term. Therefore, these results suggest a direction of anchoring of the term “hey” and using “can” as the closing term, with the term “liz” being the variable. This would mean that beginning a search with “Hey Jack” or even “Hey Whatever Word I Choose To Put Here” both would display a suggestion with an auto-fill of the term “can.”
Once this type of a template is set, punctuation then plays a significant operator role in such a string. Some search engine programming rely on symbols for advanced operations while others dismiss this feature entirely, which wide-spread absence of restriction is a symptom of the spread of Lizamoon. Since installation and application of a search feature is a school of thought applied by developers and designers, quick reduction of such protocols through proposed blanket restrictions is not an option, but a call for reduction of application of the protocols adversely leveraged is not entirely out of line.
In the meantime, after a while, I began noticing a potential for a string template that came across as follows:
1. loss hey liz how can this
2. loss HEY LIZ how can this be
3. loss HEY LIZ How Can This Be
What caught my eye was the capitalization alterations of the exact phrase, with no single phrase tilting in a clear direction of heavy usage. Therefore, building out on my first exact string search,
1. Question remeron or effexor XR hair loss hey liz how can this be ? weight loss pills
2. XR hair loss hey liz how can this be ? weight loss pills and contraception What is the problem?
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This particular results collection now begins to reflect a symptom involving the pharmaceutical industry, which had nothing to do with the original results collection that reflected content carrying an appearance of a far more casual social conversational setting for the short template string.
However, despite a neutral setting for the “hey liz,” these results show expansion on the string that produces the following template
_____ loss hey liz how can this ____ ? ______
Results 1 and 2 show similar results, each displaying long content to the left or the right of this particular template. It is the third result that provides insight into the possibility of an extended template, as well as confirming the blanks before and after the question mark as follows:
__________ or _______ loss hey liz how can this ____ ? ______
Further exploration brought up an additional template as follows:
______ me please feeling humiliated and ashamed ______/_____ or
This template came complete with extensions such as the following example:
I’M LOSING IT Valium intake Help
How long until prilosec works me
Vicoden/Suboxone Question
Now I could have gone on to further examine other symptoms for templates, but the key here isn’t about demonstrating that this demo content is present and accounted for in the search engines, thereby providing some sort of okay/not okay conclusion as to its mere existence. Instead, it is a reflection of what the competition would be like if I was to opt into competing for top ranking with the phrase “Hey Liz.” This type of examination is especially useful when attempting to analyze a tagline as a part of a future viral marketing campaign, especially when combined with knowledge from sources other than the Internet, such as is the case with the “Hey Marcel” tagline currently being used by one communications company, which represents but one variable that could influence the application of such a template string…
The Iatrogenic Beanstalk 
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